AdPlaybook scores your Google Ads and Meta campaigns on efficiency, hygiene, allocation, and confidence — then tells you exactly where you’re wasting budget.
Link Google Ads or Meta with one-click OAuth
Deterministic scoring across 4 dimensions
AI insights on where to cut waste and grow
Scorecards are created in just seconds.
Are you beating industry benchmarks? AdPlaybook compares your CPL, CTR, CPC, and CPM against real benchmarks — and adapts based on whether you’re optimizing for reach, engagement, or leads.
Which campaigns to scale, which to pause, and how to reallocate budget toward your best-performing channels.
Bad setup wastes everything downstream. We check 8 fundamentals — pixel tracking, UTM tags, attribution windows, budget pacing, and more. This carries the most weight because it’s the most fixable.
Exactly which checks failed, why they matter, and step-by-step fixes to get your tracking and setup right.
Are you spending where it converts best? If your Google Ads CPL is $60 and Meta is $120, you’re leaving money on the table. We compare cost-per-lead across every connected platform.
How much budget to shift between platforms, with projected impact on your overall cost per lead.
Can you trust the numbers? Low spend, few conversions, or stale data means your metrics aren’t reliable. We assess whether you have enough signal to make real decisions.
Minimum spend and conversion thresholds to hit before making optimization decisions, and where to collect more data.
AdPlaybook identifies the exact campaigns burning your budget and shows you where to reallocate — capped at reality, not hype. Average users find 12–18% waste in their first scorecard.
Be the first to score your ad accounts when we launch.